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With a love for fashion and heart for our planet, Conscious Collective founder Florentine Gillis has been lowering her fashion (and ecological) footprint over the past years. Because she believes that a better planet starts with yourself, she created a capsule wardrobe collecting high quality clothes that will stay with her for a long time. Still, she figured that although these perfect essentials form a great basis of your wardrobe, you will want some distinctive pieces that make you stand of from the crowd. The flipside is that it’s exactly these pieces that you'll probably love for a few months only, before they will end up unused in your closet. This is something that thousands of women probably recognize, standing in front of your closet with many garments, yet “nothing” to wear on Friday night.
The bottom line is that we don’t use the full potential of clothing and buy new trendy clothes way too often. Having in mind that the resources on our planet are not eternal, she felt the urge to help solve this issue. That is how the philosophy of Conscious Collective was born. Own your essentials. Rent borrow or swap the rest.